I'm sure you've heard that Apple's iOS 15 will DOOM email marketing...
No tracking opens...
No split tests...
No data to help you keep a clean email list...
But here is the thing...
It DOESN'T MATTER.
Email is still the #1 best way to build your brand and sell your products.
As long as you use PROVEN methods to get people to open your emails, it doesn't matter what Apple does.
Your readers will open your emails...
Money will KEEP flowing into your account...
... and your brand's value will soar!
That's why in this week's Copy Conversations, I show you how to create killer subject lines that your customers can't ignore.
BONUS: watch till the end to find out how to use what I teach to create "super subject lines" that make your email lines shine like a neon sign in the inbox wasteland.
Transcript
This week's copy conversations is going to be all about email subject lines.
And with the upcoming changes in iOS and now that we're going to stop tracking open rates, at least for now, being sure that you have a solid subject line is very important.
More so than ever.
And there are some really simple ways to get emails opened.
People make email subject lines a lot more complicated than they need to be.
I mean, the number one thing is don't be boring.
And there are some ways to do that.
There're some ways to get your emails to stand out in the inbox that isn't boring and psychologically proven to work.
And we're going to talk about that real quick.
So as you can see, I have a list here.
Curiosity is one of my favorites.
Humans have a hard time passing up curiosity.
Headlines, bullets, copywriting in general, we want to know the unknown, want to be in the know, and curiosity usually works.
Another great way of doing it is contrarian.
For example, taking something a person in the market thinks they know and saying the opposite, for instance, in the health and wellness market or the diet market saying eat fat to lose weight.
That was a big Keto thing, and that went against everything the market knew at the time.
You know, they've been told to count calories, fats bad.
And then all of a sudden, people were starting to say, no, fat is good, and it's the other way around.
So that's your contrarian one.
Topical things like depending on your market, you could do politics, you could do anything in the news.
Anything strange or out of the ordinary will stick out in the inbox.
Something shocking they're not expecting to see a lot of times,
depending on your list of straight-up benefits going to work for you.
You can use a play on words where you take a common phrase or song or movie, and you change it up just a little bit; it just gets your attention.
It's not what your brain expects to see.
So it just kind of pulls the eyes to it, and your brain tries to figure it out.
There's contrast.
An example would be how to get more customers by offering less value.
Maybe not the way you want to go, but it would get someone's attention for sure.
Numbers, of course, it's the standard 15 ways to do something.
Just that number in a field of words in your inbox grabs your attention.
It's been working for years.
I think people are burning out a little bit by it, but it still psychologically grabs attention.
And any time you can use a celebrity authority, some significant proof element like that.
You're going to get opened as well.
All right, we're going to look at some examples. This is this first one here, this Beverly Hills M.D. Kiwi banana honey equals fireworks, just curiosity.
And it also is topical because it was the Fourth of July weekend when I got this.
Could you pass this? Strange.
I don't know what the rest of it is, but it's curiosity.
It makes me want to know, could I do whatever it is that this subject line is asking?
Here's another good one.
Do this with your tongue to fall asleep fast.
That's very curiosity-driven as well.
Plus, it's got a benefit.
I want to fall asleep fast.
Peter here. He's got a precise number.
Several numbers.
When you're looking through here.
I mean, even here, with these relatively strong subject lines, you can see that stands out.
It's a benefit.
I know it's about me making money.
It's kind of shocking. That's a significant number.
It's almost unbelievable.
But that's a whole that's a different topic.
And here's another one from Peter here.
Russell Brunson stole my funnel.
This is a celebrity and Peter's market.
Russell Brunson is a celebrity.
It is a contrast.
Russell is seen as a good guy kind of marketer, and he's saying Russell stole something.
And it's curiosity-driven because of that great channel down here.
The truth about Juneteenth.
This came out right before Juneteenth, and it is topical.
Also, the truth about excellent curiosity statement as well up here, Eric, it forward defense, good, cheap practice ammo.
That's very topical because ammo is hard to get right now.
Eric has positioned himself as an expert, which he is, so people will want to know what he has to say about sound, cheap practice ammo.
The science and institute here, blood pressure solutions straight up benefit.
"Hiding in your," that's curiosity.
Boost your health.
Boost your wealth, and your immunity is topical.
This came out in 2020 at the beginning of the corona.
So people are to see that boost your immunity.
People were apprehensive about the economy at the time, so they're going to want to boost their wealth as well.
So it's topical.
It's benefit-driven.
There's a contrast there as well.
Look at that. Boost your wealth and your immunity.
And as you can see, most of these contain some curiosity.
Peter here. This is a good contrast bullet as well, a problem with every solution, right?
Because usually, you want to solve the problems of your market.
You want to find solutions for them.
But now they're saying for every solution. You get a problem.
So that's interesting.
And here's another straight benefit from Peter get unlimited five-star star product reviews.
But I want you to notice the kind of bonus information because the more of these things you combine, the more powerful your subject line becomes.
So take a look at the email subject lines you're sending out.
See how many of these points they hit and compare that to your open rate.