Email Breakdown #6 Quiz Email or Ethical Mind Control

This week's email breakdown is for a company called Advanced Health Daily. They're pretty big in the health space and they send out at least daily emails on different health products. And I want to talk about this one because it's using one of the most powerful tools in advertising.

You know how popular quizzes are today. So when you take a look at this subject line right off the bat, even without the rest of it, you see the word quiz quizzes is extremely powerful because it automatically engages curiosity.

I automatically go, Oh, a quiz! Do I know the answer? And it makes me want to read more. It grabbed my attention immediately in the inbox.

Then they go on to talk about which alcohol is better for your health now, really neat here, because there's a contrast because alcohol isn't supposed to be good for you at all. And if you're a drinker at all, and you're concerned about your health, you would want to know the answer to this question.

And maybe you already have some ideas about what they're talking about. So super curiosity driven headline here. Open the email and I got the big banner here. The two things I would change, probably two things I would probably change here is your titles. It makes it seem more like it's coming from a friend and maybe this giant banner here I would get rid of as well.

I wanted to bring up this point that Claude Hopkins, one of the greatest advertisers in history said no other ad activating factor compares with curiosity. So that's why this approach is so powerful.

Okay. Here's the body of the text it's addressed to me. Very simple though. Again, we're just testing my knowledge.

Even the picture engages me. I’m going, “Oh, I know what those drinks are.”

They do a great job of continuing the curiosity with the images in the body. Body text is very simple. Then they also add a twist that relates back to this being a health, email science. Now show some of the drinks contain some drinks, contain a powerful compound for feeling younger, almost like age reversing.

So not only have we added the curiosity made me want to know if I'm smart enough to answer the question, but now, then we've got, there's a, Oh, feeling like, Oh, I could be drinking something that's helpful for my health as well. So why do these quizzes work and this, this concept and build curiosity. And I wanted to do throw this little infographic here from inner conflict.com.

This email in particular really hits on these two blocks that need for a sense of belonging and the prestige and recognition. Because, you know, once you go in and you answer this quiz, you're going to go around, you know, you can see people going around the water cooler or whatever you do now.

There they are flexing their big brain knowledge muscles.

So continuing on, on the email, uh, which you get to pick, you get to guess which one you think is the right answer. And each of these links linked to the same VSL sales page, and we're not going to go into that today. We're not talking about sales funnels, but they had their own individual links.

So there's probably some kind of tagging going on with that. And you could do that in your emails as well. Got your guess ready? See if you're right. It’s making me feel good about myself, making me want to find out it's a big open loop and we love those open loops.

This whole email is just set up to create an open loop, fulfill your psychological needs.

It just drives the click to the sales page. There's no reason why any business couldn't use an email similar to this, to do the same thing. Simple, no PS needed. And I bet that they had a ton of people go to the, to the sales page off of this. Anyway, that's your tip for the week.