This week I show you how Paleo Hacks creates frictionless sales funnels and how you can do the same.
You won't believe how well this converts.
Last week we talked all about how a few common mistakes can force people to flee your sales page like rabid lemurs.
If you watched that video, you know the why...
Now I'm going to show you how a company named Paleo Hacks avoids those common mistakes... and creates funnels even the grouchiest skeptic can't help but read.
Just click on the video below and learn how to do the same with your sales funnels.
Transcript
In this week's Copy Conversations, I wanted to continue the discussion from last week.
Last week, we talked about one of the biggest mistakes people make in their sales funnel that drives customers away, and you can check that out here.
The short version is last week we talked about making your sales funnel a greased chute that your customers flows through without friction.
You don't want your sales funnel's physical elements to be what drives people away, and most of the time, if there's anything that.
If it makes them think twice, they'll click away from your funnel, so I wanted to show you someone who's doing it well this week, and that is the guys over at Palaeo Hacks.
Paleo Hack's is a strong company. They've been around for a while and have some really great copy.
I know they're selling a lot of products over there.
So I got on Facebook and started looking for some of their ads.
And here is one that they just started running.
And again, we're not going to talk about copy this week.
It's more of just showing you what I mean by creating a frictionless sales funnel.
Obviously, the main thing to know is that if someone's reading this, they see it is from paleo hacks.
And let's say they have thyroid problems. This gets their attention.
I want you to notice the color scheme here.
With a quick scan, whoever is seen this knows what they're getting, so click on that ad, and it's going to take you to the paleo landing page for their thyroid product.
And immediately, you're going to see images similar to those in the ad. You're going to see this color scheme is very similar.
You've got many pastels, and there's nothing there that pulls my attention away from the copy and looking for more information on the product that I click through to see.
I am sure this sales copy is excellent, but that's not really what we're here for today.
Again, you get the pinks, the pastels, you get an image of the book again coming down.
So I think you get the idea here.
The other thing I want to show you is the bonuses. They're showing you the bonuses, again, very much the same theme showing you the images of what you're going to get.
You can then come down here and collect the order form when you go to the order form, and there are no surprises here.
I already know it's Paleo Hacks.
We've got the book.
We're expecting to see the image of it right here.
We're still using those pastels colors.
So that's what I'm talking about here.
Make sure your funnel is almost invisible compared to the information that the customer is looking for.
And another thing to note is they didn't have to be fancy building a fancy funnel or Web page sometimes.
Gets in the way.
You're bringing a spotlight on this beautiful thing you built instead of the product.
And another bonus thing I want to point out here, they've added a customer support number, which adds credibility to the page.
And you'd be surprised how well this SSL badge here works to make someone feel comfortable about ordering from a page.
You know this isn't Amazon. This is just some Web site.
You've got to prove that you are credible, and those are great things you can do to do that.
If you'd like me to look over your sales funnel and give you some inputs like these, let me know.