Key Takeaways
1. A subject line that uses current events to invoke curiosity.
2. A simple email idea that improves readers lives with simple steps included.
3. Show your founders and employees to make your brand more relatable.
4. Don't be afraid to give a little value instead of screaming about a discount or sale.
Here is your weekly transcript translated by an AI not quite out of Elementary School.
This week's email, we're going to look at a COVID-19 email from an e-commerce company.
Keep in mind in May we've been locked down for quite a while. Every company has sent out a ton of COVID emails.
So I'm going to show you one that actually still got my attention even though I was pretty bored with the whole thing by that point. This one came on May 8, and the subject line was looking for date night ideas. They got my attention because where am I going for a date night during the lockdown? That was pretty good, and I opened it.
They made the subject line pay off immediately. We have a little banner here then big bold date night idea. Planning a date night, a little harder these last few months with everything closed.
After a couple months of being stuck with the same person and maybe not putting as much effort into the relationship, it made me think about how I should do something like this. So I've already bought into whatever they're trying to tell me about.
I love this beautiful picture, and I like how you tell me a story about one of their employees. They're hitting me with the personal side of the business. It's great for relationship building. I recommend this for your first email in a sequence when someone signs up for your store's emails.
Then they start off with a little instructional video on a partner massage. Which is a great idea? You can do it at home, and it's easy. They give you a 10-minute video showing you how to do it right.
Then they tell you how to make a great dinner. They found a professional chef who is well known in New York City. The chef gives us a little recipe that we can use. A simple one since it's kind of hard to get food right now
I'm just overly delighted by this email. I even click through to go see if there is anything I wanted from their store.
Anyway, all your emails don't have to be "come here and buy this thing, and here is a discount." This is a great relationship-building email and I hope you learn something from it.