If you're struggling to write an email that flows , then you need to check out this week's email breakdown.
This week's breakdown shows you every element you need for super persuasive copy...
How to make your reader's eyeballs slide down the page...
... and a super sneaky trick that uses "proof stacking" to presell your product using "borrowed" credibility.
In the video, I explain why this flow works... and how you can use it in any niche to quickly create powerful emails for your business.
Transcript
This week, we're doing an email breakdown on a product by Green Valley Natural Solutions. Let's jump right into the subject line.
$100,000, stem cell replacement in a bottle.
This is a very curiosity-based headline.
It works because of the curiosity.
It also works because stem cell therapy is a pretty well-known thing.
Now, it's been touted as a miracle cure for almost everything that can go wrong.
It's also very well known to be expensive.
I have friends that have checked into it, and it was just way more expensive than they can afford.
It usually involves going into an office at the very least.
And there's a lot of medical procedures involved—a lot of getting stabbed by needles.
So when you say this 100000 dollar stem cell replacement in a bottle, it's a new twist on something they probably already know about, and it makes the reader want to click.
The only thing I might improve about this email is I love that one hundred thousand dollar number will stand out in the inbox.
But it might be possible to skip over this one because my first thought is I don't have one hundred thousand dollars.
So it might be possible to add a little contrast to this and maybe give a little hint that that replacement in a bottle will be cheaper.
It would just need to be tested.
We've got the standard banner, not a super huge fan of that because I like my emails to look like they're from a person instead of a company that's trying to sell me something.
But again, this list is aware of what they're getting, so not that big of a deal.
I do like that it's a smaller banner that doesn't take up the entire above-the-fold space.
So if you're going to do one, this is the way to do it.
Looking at this first headline, the rich aren't just getting richer now.
They're getting younger, too.
And that triggers your whole "Oh, of course they're getting younger, too."
They're rich. They have all these insider secrets now on top of having more money. Of course, they're getting younger.
But while doing that, it also injects this curiosity because people want to be the insider.
They want to be in the know.
They want to be one of the cool kids.
So at this point, there's no stopping me from continuing to read, especially when that first line is "what's the secret?"
Also, the writer of this email, just in case they're not 100 percent up to speed on what stem cell therapy is, used straightforward language.
Please explain it to me like I'm a child.
They're using one hundred thousand dollars stem cell therapy to replace worn-out old cells with brand new young ones.
You really can't explain it any easier than that.
They're going to jump into the proof elements.
This is interesting because these are proof elements about using stem cells to grow younger and fix aging cells.
But now we're going to inject the product. Right.
And we've proof stacked here talking about just stem cells in general.
But that has pre-framed the new solution because this new solution isn't stem cells by any means, but because we've done this proof stacking we've already bought into.
The idea now is that a solution works, too.
There's something better, safer, and well within reach of the average person like you.
Like you and me, we're just right there with you.
We don't have that big money, but also, we're just pulling one over on these, Racheli, because we get something cheap and simple, and it's just as good as what they're doing.
Right.
You know, it's better than injecting stem cells.
I like this last part here.
It's a remarkable super use capsule that replenishes your natural supply of stem cells naturally just the way nature intended.
This is better than injecting stem cells, is what the writer is saying.
And, it's a sneaky way to overcome some objections.
There's a pretty common belief that if you're using stem cells, you're unfortunately using the cells from aborted fetuses to do that.
And we're not bringing that whole thing up.
We're not talking about that topic, but we're still eliminating that objection we're making.
We're giving that whole sigh of relief that, oh, these people have figured out how just to let my body naturally create stem cells.
Right. So we can get over that whole objection without even addressing the perceived nastiness of it.
OK, the results, this is all future pacing.
We're just going to show them how the products are going to change their lives.
And it's very it's done very simply.
In a single paragraph here, we're going to replace the old abused cells with new ones.
We're going to have an increased energy level, heart joints, brain, everything's going to be improved.
And the best part is it starts happening within minutes.
Everyone wants results, and they want them now.
So for this last paragraph, it's attacking those proof statements and future pacing.
It's so we're saying it's working foraging Hollywood athletes, Silicon Valley, Wall Street millionaires, and helping over the Hill athletes regain their championship glory.
It's very visual. I like it, except I think it could benefit from a little more clarity because now I'm unsure whether they're talking about stem cells or talking about the new solution.
Something in there lost me.
So I think that that last paragraph could benefit from a little more clarity.
Overall, this is an excellent example of an email you could use.
We're starting with that curiosity subject line. We're playing on the emotions of the market. This market very much believes that the insiders, the big pharma, are constantly working against them.
They know these things that you don't know.
We've got proof elements in there.
We're transitioning to the product and into this pre-framing which we're using for these proven elements.
We're talking about why this is better than the other products out there.
Here's our future pacing where we say what their life will look like when they use this product.
It's going to happen fast.
And ideally, this last paragraph, a little more of future pricing and how your life will be different afterward.
Great email overall.
And if you would like help writing your emails, I'd be more than happy to help.