If you think emails don't work for your business, there is a chance you're making the pricing mistake I talk about in this week's video.
This short video reveals how to build loyalty and make customers love your products using a psychological principle as old as sales itself.
OK, I've got a quick one for you today.
This one is about pricing and emails.
I got the story on Sunday from a website called The Hustle.
If you're not on that list, it's pretty great they send you a review of the news for the day.
It's kind of like the brew or things like that.
On Sunday, they sent out this email, and it talks about this fish.
Now, this fish was basically considered trash food, and it was undesirable and all this kind of stuff.
And then, in 1975, researchers realized that it was almost going extinct.
So they protected it.
And they made it illegal to sell or buy or kill and all that kind of thing.
And almost overnight, this expansive black market started up, and people worldwide wanted this fish for their aquarium.
It's all because people couldn't have it anymore, so they desperately wanted it.
Today, you can get this fish, but it's only from people who have a specific license to sell it.
And these people have almost to have military compounds to protect the fish because people will come in and try to steal them.
So the question is, of course, what does this have to do with your business and copywriting?
So one of the things I see and hear a lot is, well, emails don't work for us.
We send them out. No one responds, or I just don't make enough money off of emails.
What I see is that many companies, even big-name companies, always send out emails with these sales and flash sales and discounts.
And it just kind of cheapens the product.
Your customers will start saying, oh, I can get that any time at a discount.
Or if they go to your site and they see they don't have a discount, they'll go, oh, wait till I get an email about that discount.
Of course, a better move is to build a relationship with your list and entice them with your products. Build brand loyalty and use a pricing scheme that boosts your products' value and your customer's eyes.
Of course, a good copywriter can do all that for you.
But suppose you just follow the rules of building those relationships with your customers, using your emails to create value and your customer's eyes, and using discounts and sales strategically. In that case, emailing is going to work for you.
That's it for this week.