What if you could use happy customers to sell your products to the masses using email?
That is exactly what John Buchan over at the Charm Offensive does with his emails.
In this week's Copy Conversations, I'm going to show you how to use your customers the same way John does to sell more by:
1. Making your products "superstars" in the eyes of your customer.
2. Overcoming all your customer's objections without seeming fake, sleazy, or desperate.
I show you how to make your emails 4,563% more powerful in less than five minutes using John's charming methods.
Click below and don't miss out.
Transcript
All right, this week, we're going to talk about how to turn your customers into unpaid sales machines.
When it comes to email, there's many different types of emails that you can send out, and one of my favorite ones is using customer testimonials inside the emails.
And this is super effective for a couple of reasons.
One, it's more like people who have bought your product and telling their story.
And it's really hard for someone psychologically to discount someone else's story.
It's effective because it shows the results that people have had, and that's why it's important to pick and choose testimonials that address customer pain points and customer questions.
Someone who's really doing a great job out there to send out emails that use customer social proof and testimonials is John over at the Charm Offensive.
This is another one of those email lists you should sign up for if you're interested in writing emails for your business?
He sends out a lot of good stuff every day.
And here is an example of one of John's emails where he opens just a nice conversation with his customer or the person on his email list, one on one.
These posts about my charm offensive called Open Templar Pack made me happy.
So got this guy here, he said with one of John's templates.
My first email got forwarded to the marketing manager by the gatekeeper.
John's products are all about cold outreach and getting clients through cold outreach.
So that's a great testimonial.
And getting past the gatekeeper is one of those pain points you throw through in another testimonial here.
And this is just simply a guy who just bought the product and loved it.
After that, John says, hey, get my product, see, no stress.
Pretty easy. Here's another one: John is simply talking about what the customer is saying.
He said he never got a voice, no response, let alone one, contain hysterical, hysterical laughter.
This guy used John's product and had a reply from a potential client with 25 seconds of laughter.
And then I love this line here.
Once again, my customers outdo me.
You got this social proof, and even John is saying, wow, these are doing so much better than I ever expected, and then grabbed the template back.
Now, then, if you want to do a little bit more of a hard sell, here's something else you can do.
John starts off the email talking about a pain point, feeling anxious because you have no real-world experience and telling you that his product is the solution to that.
Just using honesty and using his cold outreach templates, you're going to be able to make a connection with someone and get the job that you're trying to get.
He throws in the social proof.
And this is a man who helped his son get a son with no experience, get an internship.
So that's great social proof here.
Not only does John's cold outreach help people that have lots of experience, but it also helps people with zero experience.
Now, what John did here is he went into bullets.
Bullets are super powerful ways to sell your product.
And if you have any questions on writing powerful bullets, I will link in the transcript an article that I wrote when I won the Copy Chief Bullet the podcast award two times in a row.
But definitely, as a business owner, no one had to create bullets.
Is it one of your most powerful tools for selling your products anyway? John wrote some bullets and pushed the product a little harder, and that is it.
This is how you can really make your emails powerful by including social proof and addressing your customers the biggest questions and pain points.
If you'd like someone to help you with this, I would be more than happy to.
You can see my How to Write Killer Bullets article here.
Check out all my other articles here.