In this week's copy conversations, we take a look at an email that uses the power of demonstration to win big.
If you don't think you can demo a product in an email, then check this out.
Biggest Takeaways (FAQ)
Q1: What are some tips for creating attention-grabbing subject lines in email marketing?
A: Crafting attention-grabbing subject lines requires a careful balance of creativity and relevance. Consider using unique and intriguing language that sparks curiosity or offers a clear benefit to the reader. Tailoring subject lines to your target audience's interests and pain points can also help make them stand out. For instance, Living Well Daily's subject line in the transcript combines the fascinating fish longevity experiment with a direct appeal to American seniors.
Q2: How important is establishing credibility in email marketing?
A: Establishing credibility is vital in email marketing as it builds trust and encourages readers to engage with your content. Utilizing expert figures, such as doctors or specialists, can enhance credibility and assure readers of your legitimacy. In the transcript, we explore how Living Well Daily effectively incorporates the image of Dr. Scott Olson, their expert, to inspire trust and credibility.
Q3: Why is visual demonstration impactful in email marketing?
A: Visual demonstration in email marketing can leave a lasting impression on your audience. By showcasing the value and benefits of your product or service through visuals, you provide tangible evidence that resonates with potential customers. In the transcript, we delve into how Living Well Daily employs close-up photos to demonstrate the effectiveness of their supplement, recognizing that visual demonstrations greatly influence conversions.
Q4: How can I optimize transitions within my email copy?
A: Optimizing transitions is crucial for maintaining reader engagement and guiding them seamlessly through your email. Skillfully crafted transitions serve as hooks, captivating readers and enticing them to continue reading. We discuss the significance of transitions in the transcript, including an example of a transition sentence that bridges the gap between fish experiments and their implications for humans, compelling readers to explore further.
Q5: How can I create compelling emails that evoke curiosity and drive action?
A: Evoking curiosity in your email campaigns is a powerful way to drive action. By using language that piques curiosity, posing intriguing questions, or hinting at exclusive information, you can compel readers to take the next step. In the transcript, we explore Living Well Daily's expertise in leveraging suppressed information and exclusive knowledge to evoke curiosity and motivate readers to delve deeper into their emails.
Q6: What strategies can I employ to create persuasive emails that lead to conversions?
A: Crafting persuasive emails that drive conversions involves addressing the specific needs and desires of your target audience. Highlight the unique benefits of your product or service, emphasize immediate results, and use compelling visuals to showcase its value. Drawing from the transcript, we provide actionable strategies inspired by Living Well Daily's success in presenting the fish longevity experiment as a solution to age-related concerns.
Transcript
OK, this week, we're going to look at an email for a supplement from a company called Living Well Daily,
They are starting with the subject line fish longevity experiment every American senior need to see.
Now, my first thought on that is the fish longevity experiment.
It's unique. It's interesting.
It will probably get my attention in the inbox.
The other thing that this headline does well is it calls out their desired prospect, American seniors.
So it's a pretty curiosity-based solid subject line.
It's intriguing.
And it's saying if I'm a senior, then this is for me.
Coming on down into the email, we see Living Well Daily includes a picture of their expert, Dr. Scott Olson. On the top, the expert adds credibility.
It just greases the chute.
So people go, "oh yeah, this is legit."
I'm going to keep reading.
And there's something about doctors and lawyers and these people in society that are supposed to be the experts that just kind of
trigger something in your brain to give them a free pass, whether
they deserve it or not.
And you'll find that most health newsletters will have a picture of their doctor or whoever their spokesperson is on top and supplement packages, any supplement sales page as well.
The headline is the same as the subject line.
It just pays it off.
It tells the reader that, yes, I'm in the right space, though.
When you do it this way, you miss an opportunity to use your headline to be even more persuasive and give them even more reason to read.
That's maybe something that I would change about.
This starts with Dear Living Well, Daily Reader. It's very generic.
They haven't put the name in, but at the very least, I know I'm in the right place.
If I've signed up for this newsletter, the following line reads, It should have been headline news across America.
This is good for a couple of different reasons.
One, it's intriguing.
There's this story that didn't get out, that should have gotten out.
Someone's trying to suppress information.
Not only that, but now then you're going to be in the know if you keep reading very powerful, persuasive things that you can do in just one sentence.
This market also believes that big pharma, the medical establishment, doesn't want you to get well, hiding things to make money.
It's super powerful just for just a single line.
So then they're going to start talking about the experiment.
Scientists experimented on fish.
If you're over the age of 50, you need to know about, OK, here we go.
Scientist, It's credibility.
I highlighted that any highlight you see is not actually from the email.
I did that to highlight credibility elements so that you know.
So we start with a credibility element.
Scientists many times are still considered credible and kind of give you that free pass.
They experimented.
And now then, here's this age. Fifty again.
I need to know about it.
First, look at these close-up photos.
An excellent example of demonstration.
Anyone that has sold anything knows that if you can demonstrate the value of a product or what it does for the customer,
you're far more likely to make a sale.
So this picture is excellent.
It's also interesting that you really can't tell what's going on, which leads me to the first link to the product here.
This image by itself gives them a compelling reason to click.
The thing about it is they may not be sold enough yet to stay on the sales page.
We could have used maybe some copy above to get them a little bit more excited that way.
Once they hit the page, there would be more apt to stay there.
Either way, we're going to get into the experiment here.
And this is more demonstration, and it's a demonstration in a way that breaks down what is probably a very scientific article, an experiment, into simple sentences that anyone can understand.
Also, the author did here that is very effective was breaking down what a five-week-old fish would be in.
Human age, because I don't have any idea how long a fish lives, but the most important thing about that is you can see as we slide into the next paragraph, the nine-week-old fish is a 50-year-old person.
They're taking the opportunity to explain the pictures and then show
that the nine-week or 50-year-old person fish is much younger than the nine-week old fish.
Without the special compound in the particular combination by itself is our unique mechanism.
We're not going to give that away in the email.
We're just going to say that there is something that's causing this, and then we're going to show them the result they want.
It looks like the effects of aging didn't impact their cells.
Who wouldn't want that?
So think about that a moment.
They live fifty-nine percent longer. And guess what?
This is a transition sentence, and it helps pull the reader into the next part.
It's asking a question.
They want to answer that question.
They want to know what you have to say.
So transitions are critical in our copy.
And this next paragraph or sentence here bridges that gap between so what?
It's fish that this is happening in humans, and it's happening now.
And again, I've highlighted the credibility elements.
It's research. It's questionable.
It's not the most vital credibility element, but it tells me that scientists
are doing research and that it's already happening.
So this is happening in humans trials now, and it's very promising.
I apologize for the break here. Saying one study is showing this compound was present in the bloodstream in just one hour.
So that's one of the essential things in sales.
It happens fast.
No one wants to wait for results.
And that's what you're telling me when you say it's in my bloodstream.
In just an hour or so, we come down to the second link here.
It's curiosity.
Click here to find out what happens when real people take this compound.
I'm going to click that to find out how this works in humans and what it is and works for me.
Overall, strong email list.
There's a couple of things that I would change.
I think to keep in mind here, the big lesson to take away is the power of a demonstration.
This image is very visual, and it strengthens the copy way more than just explaining the experiment one.