Having a responsive list of warm leads is the best. Because warm leads love hearing from you AND buying from you.
But if you have a list that you haven't contacted in a while you might need to warm them up.
If you need to warm up a cold email list...
Or you have a list of leads that haven't heard from you in a long time...
It can be tricky.
Do it wrong, and you are looking at a ton of spam complaints.
But there is a simple way to warm up your list and extract those golden contacts that still want to work with you.
Watch the video below, and I'll show you how... PLUS, there are examples you can use for yourself.
Transcript
In this week's Copy Conversations, we will talk about Dean Jackson's nine-word email.
Dean Jackson is an online marketer and realtor, and he came up with a great way to reengage cold leads and cold lists.
He said if you sent a nine-word email to someone who you haven't even spoken to in months, you could do it in a way that they had to open.
And he did this by sending simple emails that ask a question.
And by asking the question, you're engaging two things.
One, you're creating this open loop.
And as we've talked about in previous Copy Conversations, the brain wants to close that loop.
And when you ask somebody a question, they want to answer it.
So it was brilliant.
So just a simple subject line with a contact's name and a simple nine-word message.
And by nine-word message, he means as short as possible.
This is an example.
The subject line would have been, John, are you still looking to buy a house in Texas?
Now, imagine that this is someone who had been looking for a house there on a list.
They haven't heard from this person in months.
But if they are still indeed looking for a house, this is a very compelling question.
And Dean got great results from this.
So I went through my inbox.
I keep all my emails. And I found some other ways people are using Dean's technique in different ways that were pretty effective.
For example, Anna Iveson.
She is a brilliant copywriter if you don't know her.
She does excellent work.
I got this from her when I subscribe to her email list.
Just a simple, very friendly, personal-looking email.
It gets people to hit, reply and engage and even reminds them that they got this lead magnet because many people get things and don't use them, and it's excellent. So it starts immediately building trust with your audience.
And here is another one where she put together a short course, and she was trying to decide how many people would be interested.
And again, a little longer of an email, but still very similar to asking a question.
So the nine-word email may very well be what you need to reengage a cold list or even build a closer relationship with your new subscribers.