They say the money is in the list...
Which is 100% true.
But if your customer ignores your welcome email...
... or deletes it... or hits the spam button...
Then you've wasted all the time, money, and effort you used to get them to sign up in the first place.
This week, we are looking at Beverly Hills MD's email, which checks all the boxes on what a good welcome email should be.
Watch the video below and see how you can make your welcome email loved by everyone that signs up for your list.
Transcript
This week, we're breaking down an email from Beverly Hills, M.D. Beverly Hills, M.D. is a skincare product company, and they have a great website.
Maybe I'll break that down at some point.
But the email we're going to look at is the email you get after you sign up for their list.
So this is an excellent example of a welcome email.
If you don't have a welcome email or you're welcome email is generic, this will be a great example of something you can model for your own business.
Right off the top here, we've got the subject line, a secret discount, and I deleted the name.
This is a great subject line because it makes them feel special, a part of a secret community.
It calls out to that entitlement schemas as well here.
You know, here is this special thing for me, the secret thing that I'm getting that other people aren't.
And another great thing about it is it's very curiosity-driven because you want to know what that secret discount is, how much is it?
What is it?
And it does drive that click to open the email.
You know, I'm not a huge fan of banners, but in this particular situation, I think it works pretty well because Dr. John, like here, is one of the personalities behind the website. It's not gigantic. It's not overbearing.
You're still going to be able to see above the fold, at least some of the text.
So while I probably wouldn't use it for my client, it's an appropriate way of using it.
This is a welcome email.
So we're getting a personal welcome from Dr. John here.
And you can do the same for your emails as well.
You'll note, rolling into the second paragraph, he's painting a picture of what being a part of the Beverly Hills, MD. Family means.
It means being confident, strong, graceful at any age.
It's future pacing.
It's allowing them to go, "Oh yes, I want that for my future."
Coming into the second paragraph, you can see we have this unique mechanism.
The doctors here have the most powerful look, younger formulas available.
Now, of course, anybody can say that, but what they do is they roll in proof and credibility in the following sentence when they talk about the same way their celebrity clients do.
So with the celebrity, that's credibility. That's proof.
And it also plays into that feeling that you want that secret thing that, you know, these other people have that you're being denied in your everyday life.
The doctors at Beverly Hills, MD. I can give you that.
Okay, now we get into our secret discount, getting that 10 percent off, and then you kind of value stacking this because they're implying here that you already get a discount first-time customer special.
So you're getting this great deal.
And then on top of that, we got one more gift.
Now, this is interesting because you've already given them this discount. Still, now then you're framing the email newsletter, this newsletter that you're going to continue to try to sell items in as an additional gift.
It's brilliant.
And this is the first time I've seen someone do that.
So let's talk about that a little bit more.
So I'm going to give you one more gift today.
That's very valuable.
It also keeps me curious.
It keeps me wanting to read more because I want to know what this gift is.
Right. A bit more future pacing.
They still have all that best information, all that secret knowledge on how to look and feel my very best.
And I'm going to start sending you the Beverly Hills, MD. Email newsletter, packed with recipes, do it yourself tips, tricks, and celebrity beauty secrets.
We frame this newsletter as a bonus gift, but we're also letting them know what to expect that we're going to continue to email them. It makes them want to keep looking in their inbox, expect them, and help cut down on the unsubscribes and spam reports.
Our longtime subscribers swear by these tips, injecting a little bit of fear of missing out.
The reader also wants to be a part of this club.
You want to be a part of the Cool Kids Club.
So we ask for the sale again here.
And by the sale, I mean, ask for the click.
They sign off, and then, of course, we add some instructions on making sure they get their very valuable newsletter.
So they're far more motivated to make sure that they do these things because they want the value they've been promised up and email here.
Anyway, that's a breakdown of a powerful welcome email.
You can say introduce yourself,
Future Pace, let them know what they're going to get and why they want it.
Add some credibility, give them something valuable.
If you can find a way to inject a little FAMO, that's a great move and add the instructions to help keep the emails out of the spam folder.
I hope that helps. And if you need help creating awesome Welcome emails for your list, I'd be more than happy to help.