Writing emails to your list is one of the best ways to increase revenue and recover lost sales.
So why do people not do it?
Because it seems a lot harder than it is...
Well, it is hard to do on a superstar copywriter level that guarantees you rake in the big bucks...
But it's not hard to get the 80% solution to writing emails your customers can't wait to read.
This week's video shows you how the folks Rewind send out simple yet effective emails ANYONE can master.
Transcript
I want to jump on here really quick and help business owners with something that sometimes holds them back from doing emails, and that's finding your voice.
I think a lot of times, people make it a lot more complicated than it needs to be.
And that stops people from starting to send out emails, whether it's card abandonment, emails or relationship-building emails, whatever it may be.
I'm going to show you an example really quick of a company called Rewind.
Rewind has great emails.
They really know who their target market is, but they're extremely personality-based.
I think this guy is a child of the 80s.
I recommend signing up for his email list and trying out the green drink as the tastiest green drink I've ever had.
And no, I'm not an affiliate.
That's just the truth.
So as you can see, it's always a very 80s theme from the gif down.
And he's just getting on here and having a conversation with his customers.
Now, these are already established customers, most likely if they're getting this email, so it's a warmer market, keep that in mind.
But he's just chatting.
Hey, it's cold out this morning, I woke up with this hot mug of the green drink, and it's got a picture, and even here, you can see the home page, very 80s.
It just kind of checking in and saying, hey, look at me, use this tasty drink.
And guess what? Your morning ritual is really important.
Then he just talks about his ritual, and of course, he includes his product.
Then he talks about his discount.
Sticking with his branding and throws in a testimonial from his customer.
And all I want you to take away from this is you don't have to make this hard.
Just sit down and type what you're thinking.
Tell me about your morning routine and how your product fits in with that.
Don't miss out on the value of writing emails to your customers because it seems overly complicated.
Ninety-nine percent of businesses out there that I see their emails are horrible.
Their emails are, "Hey, here's a big special."
Here's a picture of the product.
Click this link, please.
It doesn't take much to connect with your customer on the level that the owner of rewind does.
Anyway, I'll get off my soapbox now.
And if writing emails is something you would like help with, let me know.
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